Hello there! I’m Yasir Hussain
Experience Designer and Content Strategist
I craft simple and significant experiences that are user-centered, results-oriented and data-driven.
My design process
Research
Kickoff by collaboration with stakeholders to understand their expectations, user goals and context. Alignment process commences for fulfilling user needs while prioritizing business objectives.
Discovery
Design thinking activities conducted and facilitated to define the problem, ideate possible solutions, sketch ideas and gather feedback. Setting up milestones, defining metrics for success.
Designing
Devising solutions that are fulfil user needs, have a positive business impact and are valuable in the long term. Designing in a cross-functional setting and strategic planning for launch, maintain and scaling as needed.
Prototyping
Rapid prototyping and iterations to test ideas, validate assumptions. Accounting edge-case scenarios and stress testing the designs to make final improvements before high-fidelity prototyping. Marketing collaterals such as pitch-decks and PoC mockups can also be created.
Testing & Iteration
Envisioned end-product is tested with target audience through moderated usability tests, comparison of better performing layouts through A/B testing. Development feasibility reassessed based on results.
My Skills
UX Design
Usability Testing
Information Architecture
Storyboarding
Interface Design
Web Writing
Interaction Design
Wireframing
Prototyping
UX Research
User Personas
Contextual Inquiry
Empathy Mapping
Heuristic Evaluation
Discussion Guides
Journey Mapping
User Interviews
Eye Tracking
Content Strategy
Content Inventories
Content Audits
Content Calendars
Data Analysis
Content Maps
Data Visualization
Keyword Research
SEO Tactics
Visual Design
Illustration
Infographics
Brand Identity
Style-guides
Visual Mockups
Logo Designing
Iconography
Packaging Design